Over the past few years, the Sustainable Beauty Movement has gained traction in the industry. As we become more environmentally aware of fashion's colossal carbon footprint, many people are seeking ways to be glamorous yet still kind to the Earth. According to environmental leader ADEC Innovations the global demand for organic, animal and planet-friendly personal care products is expected to rise to 13.2 billion USD in 2018. Furthermore, they forecast that by 2020 the figure could jump as high as almost 16 billion USD. However, consumers must be aware that just because a company labels its product "organic" or "environmentally-friendly" or "cruelty-free", it may not be sustainable at all. In
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